World Travel & Tourism Global Summit 2015 – Madrid, Spain

The 2015 Global Summit in Madrid gathered together private and public leaders from around the world to look at some of the disrupting influences affecting and challenging Travel & Tourism businesses today. Back in Europe for the first time in seven years, the Summit took full advantage of its location and looked at global issues of disruption and reinvention with a European lens. From the impact of financial recession and economic austerity that has radically changed the way people use and book travel, to natural and civil disasters that bring about a heightened need for enhanced security and safety practices, and to the evolving demands of an ever-connected consumer, the Summit reflected on how companies and destinations not only deal with these changes. It also looked at how they then go on to reinvent their products, businesses and ways of working, to emerge stronger and more resilient to meet future challenges head on.